Supreme Court upholds the TikTok divest-or-ban law

Intro

TikTok’s future now feels uncertain for everyone who uses it to earn money or stay visible. Creators, small stores, and ad buyers are all wondering what comes next.

What Changed

The Supreme Court said the U.S. government can require TikTok’s Chinese owner, ByteDance, to sell its American branch or face a ban. That means the app could change hands within months. Influencers who built full-time careers making videos there are losing sponsorships as brands move budgets to Instagram or YouTube. Family shops that sell crafts through TikTok Shop are rushing to open their own websites before traffic disappears. Marketers are pulling ad campaigns and rewriting them for new platforms. Even teenagers who built social followings for fun are watching their views slide. The 8,000-plus U.S. employees at TikTok’s offices in Los Angeles and Austin don’t know if they’ll keep their jobs. Some users are angry, some scared, and many are just confused about when the app might stop working.

What to Watch Next

Keep an eye on which companies try to buy TikTok’s U.S. arm and whether the government grants more time. If the sale fails, a ban could hit creators and small sellers the hardest. Watch how audiences migrate, where people scroll next is where jobs and ad dollars go.